As a leading international company with over 130 affiliates and joint ventures, we focus on branded consumer goods, and have ten strong international brands: NIVEA, Eucerin, Labello, 8x4, atrix, la prairie, JUVENA, Florena, FUTURO, and Hansaplast/Elastoplast. tesa develops and markets adhesive applications for industrial customers and consumers.

We have more than 120 years of expertise in skin research, 100 years in emulsion technology, and 120 years in developing plasters. Our NIVEA brand is the bestselling global brand on the skin care market. With our focused brand portfolio, we have taken leading positions in a series of different market segments over the last few years (skin care, men’s care, deodorants, etc.).

Our systematically implemented and continuously developed business model is the basis for our many years of economic success:

	Research and development form the basis for innovation, and innovation is our growth driver. We invest heavily in research and development to constantly satisfy our consumers with new product ideas. We generate a large proportion of sales with products that were launched within the past five years.
	High-quality brand growth in three dimensions: we continually increase our market share, establish new market segments, and expand the range of products available in new countries.
	Synergy effects from brand families: grouping a number of products under one umbrella brand allows us to leverage potential synergies – using NIVEA’s uniform brand communication, for example – and to utilize the strength of the umbrella brand for all the products.
	Global strategies, local execution: we develop international strategies that are then implemented and, if necessary, adapted locally. This means that our brands are often seen as local brands, thus building trust in our products.

We aim to double our sales every ten years. The emphasis is on organic growth, whereby we aim to continuously increase profitability. We will make acquisitions whenever opportunities arise that fit in with our strategy.