Execution Counts

Doing the Right Thing: Systematically Executing Our Strategy.
To gain consumers’ trust, we have to know and meet their needs. Something that we are devoting every effort to.

We focus on a selected number of strong international brands: NIVEA, Eucerin, Labello, 8x4, atrix, la prairie, JUVENA, Florena, FUTURO, and Hansaplast/Elastoplast. tesa develops adhesive applications for industrial customers and consumers. We manage our brands on a continuous basis and orient them towards consumers.

We base our work on our corporate strategy, in which we clearly pledge to focus our actions on consumers’ needs. We put this commitment into practice every day. We are measured by our deeds, not our words.

We have one key goal at all stages of our business process: to achieve the best possible results. On the following pages, we will show you how we do this step by step: starting with our consumers’ needs and moving on to our retail partnerships and supply chain management before finishing up with research and development and the commitment of our employees.