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    Corporate Governance at Beiersdorf

    Good Management has a Name:
    Corporate Governance

    Beiersdorf AG welcomes the German Corporate Governance Code presented by the Government Commission and last updated in May 2003. The Code not only creates transparency as regards the legal framework for corporate management and supervision in Germany, but also establishes generally accepted standards for good and responsible company management.

    Good corporate governance was a high priority at Beiersdorf even before the publication of the Code. Close, efficient cooperation between the Executive and Supervisory Boards, a focus on shareholder interests, open corporate communication, proper accounting and auditing, and responsible risk management have always been the basis of the Company’s success. As a result, compliance with the Code and its amendments did not necessitate any fundamental changes at Beiersdorf.

    We consider corporate governance to be an ongoing process and will continue to track future developments carefully.

    Declaration of Compliance

    At the end of December 2004, the Executive Board and Supervisory Board of the Company issued the declaration of compliance with the recommendations of the Code for fiscal year 2004 in accordance with § 161 Aktiengesetz (German Stock Corporation Act). The election of the new Supervisory Board in 2004 has eliminated the deviation reported in the declaration of compliance for the previous year, to the effect that one member of the Supervisory Board had reached the age limit for Supervisory Board members, and this year’s declaration of compliance was adjusted accordingly.

    The following declaration was made permanently accessible to the shareholders on the Company’s website at www.Beiersdorf.com.

    “In fiscal year 2004, Beiersdorf Aktiengesellschaft complied with, and continues to comply with, the recommendations of the ‘Government Commission on the German Corporate Governance Code’ in the version dated May 21, 2003, with the following exceptions:

    An individualized breakdown of the compensation paid to our Executive Board and Supervisory Board is not provided (sections 4.2.4 sentence 2 and 5.4.5 (3) sentence 1 of the Code). One member of our Supervisory Board reached the current age limit for Supervisory Board members (section 5.4.1 sentence 2 of the Code). This deviation no longer applies since a new Supervisory Board was elected, effective as of June 3, 2004.”

    Remuneration of the Executive and Supervisory Boards

    The remuneration of individual Executive Board members consists of a fixed and a variable, dividend-based component. In addition, all Executive Board members have been granted pension commitments, and each Executive Board member is also provided with a company car. Remuneration for the Executive Board mainly depends on the respective Executive Board member’s tasks, personal performance, and the entire Executive Board’s performance, as well as the economic situation and the Company’s success and future prospects, including in comparison with its peer group. The Executive Committee regularly discusses and reviews the remuneration system for the Executive Board. Further details on the remuneration of the Executive Board for fiscal year 2004 can be found in the Group notes.

    According to the Articles of Association the remuneration paid to individual Supervisory Board members consists of a fixed and a variable, dividend-based component. In addition, Supervisory Board members are reimbursed for cash expenses. By way of a resolution passed by the Ordinary General Meeting in 2004, remuneration for the Supervisory Board was reduced with effect from fiscal year 2004: the fixed component was increased slightly and the variable component reduced considerably, as this had increased substantially due to the dividend increases of previous years, particularly in comparison with many companies on the DAX. This move also redressed the imbalance between the fixed and variable components somewhat. The remuneration for the Chairman of the Supervisory Board was increased slightly in relation to the basic remuneration for the Supervisory Board, due to the greater amount of time and greater responsibility associated with this position. This move is in line with the recommendation by the Code that allowances should be made for the responsibility assumed and scope of the duties performed by the respective member of the Supervisory Board, and that in particular the Chairmanship of the Supervisory Board should be taken into consideration. The Chairman of the Supervisory Board now receives two and a half times the basic remuneration for the Supervisory Board while his two Deputies each receive one and a half times this amount. Members of the Executive and Audit Committees also receive additional compensation for their work in these committees. More information on the remuneration of our Supervisory Board members can be found here, as well as on our website, www.Beiersdorf.com.

    In its current version, the German Corporate Governance Code recommends individualized breakdowns of Executive Board and Supervisory Board remuneration. To protect our Executive and Supervisory Board members’ rights of privacy, we have decided – along with other major listed corporations – to report the Executive and Supervisory Boards’ remuneration as a total amount, in accordance with the statutory provisions. In our opinion, this adequately addresses the public’s and our shareholders’ information requirements with regard to the extent of the Company’s remuneration obligations towards its executive bodies.

       
    Further Information on Corporate Governance at Beiersdorf

    More detailed information on the duties of the Supervisory Board and its committees, as well as on the cooperation between the Executive Board and Supervisory Board, can be found in the Report by the Supervisory Board on the previous pages.

    Transparency and our goal of informing our shareholders and the public quickly, comprehensively, and simultaneously are top priorities for our corporate communication. That is why current developments and key company information are announced on our website (www.Beiersdorf.com) as soon as possible. In addition to detailed information and updates on corporate governance at Beiersdorf, the Company’s reports (annual and interim reports), as well as a financial calendar with all key events and publications, ad hoc disclosures, and directors’ dealings, are published there.

    Beiersdorf was presented with the “Capital 2004 Investor Relations Award” by the German business magazine Capital and the DVFA – the German Society of Financial Analysis and Asset Management, in July 2004. The excellent rating given to corporate governance at Beiersdorf along with grades for the timeliness, credibility, and quality of the Company’s reporting led to its outstanding result in competition with 198 other listed companies.


    Hamburg, March 10, 2005


    Beiersdorf Aktiengesellschaft


    The Supervisory BoardThe Executive Board


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