Beiersdorf Investor Relations
Following the conclusion of our share buyback program, the financial community
has shown renewed interest in our Company’s strategy and brands. We met this need
with our new Group reporting structure and the breakdown of our activities into the
Consumer and tesa business sectors as of the beginning of 2004.
Our Financial Analyst Meetings in March and November focused on a number of
different topics. For example, we provided specific information about Beiersdorf ’s
research and development activities. Analysts were able to visit our new research
center and talk to research and development staff. More than 20 analysts currently
provide regular coverage of Beiersdorf in the form of market studies and individual
commentaries.
Our top management has held in-depth discussions with institutional investors at
various investor conferences on an ongoing basis. Topics included current market
trends and the critical importance of innovations for Beiersdorf’s continued growth.
We were presented with the Capital business magazine’s 2004 Investor Relations
Award for our work in this area. In the opinion of capital market experts Beiersdorf
ranked first out of 198 companies.
All Beiersdorf’s roadshow and analyst conference presentations are available on
the Investor Relations section at www.Beiersdorf.com,
along with the Annual Reports and Interim Reports for the last few years. There you can find comprehensive information
about the Beiersdorf share, as well as the current financial calendar.

Beiersdorf’s share price performance since the end of the offer period for the share buyback program

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