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1 | Sales
Sales are recognized when goods are delivered or services performed, and the risk incident
to the goods or services is transferred. Discounts, customer bonuses and rebates
are deducted from sales. A further breakdown of sales and their development by division
and region can be found in the segment reporting.
2 | Cost of goods sold
This item comprises the cost of internally produced goods and the purchase price of
merchandise sold. The cost of internally manufactured goods includes directly attributable
costs such as the cost of direct materials, direct labor, and energy costs, as well
as production overheads, including depreciation of production facilities. In accordance
with IAS 2 (Inventories), adequate write-downs on inventories were made.
3 | Marketing and selling expenses
Marketing and selling expenses comprise the cost of marketing, the sales organization
and distribution logistics. This item also includes write-downs of trade receivables.
Marketing expenses for advertising, trade marketing, and similar items amounted to
€1,307 million (previous year: €1,301 million).
4 | Research and development expenses
In accordance with IAS 38 (Intangible Assets), research and development expenses
comprise the cost of research and of product and process development, including
expenses for third-party services. Development expenditures are expensed fully in the
period in which they occur, as the risks up through market launch mean that the criteria
for capitalization are not fulfilled.
5 | General and administrative expenses
This item comprises the personnel expenses and other costs of administration, as well
as the cost of external services that are not allocated internally to other functions.
6 | Other operating income
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